Investing: The Basics

What can I invest in?

Investment opportunities include but are not limited to the following:

  1. Stocks 

  2. Index Funds (ETFs, Mutual Funds) 

  3. Bonds 

  4. Options

  5. Certificate of Deposit (covered in the banking section)

  6. Money Market Fund (covered in the banking section)

  7. Marketable Commodities (artwork, collectibles, precious metals, etc.)

  8. Real Estate (rentals, REITs, syndications, house flipping, etc.)

  9. Cryptocurrency 

  10. Small Businesses

  11. Real estate funds, debt funds, syndications (accessible to accredited investors only)

  12. Venture capital, private equity funds (accessible to qualified purchasers only)

    I recommend ETFs for most investors and cover it in more detail below.

What is a stock?

A stock is a piece of ownership in a publicly traded company. A publicly traded company is any company that is listed on the stock market exchange where investors can purchase pieces of company ownership. If you purchase stock, you are acquiring partial ownership (i.e. “equity) in the company. The word “share” represents the same thing as “stock”. So, if someone has 10 stocks of company A, it means they own 10 shares of company A.

What is a bond? 

A bond is an agreement between you and the borrower. The borrower (typically a government or company) will give out bonds in exchange for money from investors (e.g. you) as a way to raise money. The agreement is that investors will loan money to the borrower for a certain period. After the loan term ends (i.e. “matures”), the investor will receive the entire invested amount back (i.e. the “principal”) plus interest. 

In other words, a bond is sort of like an “I owe you”. For example, if I want to buy an apartment complex but don’t have the cash to purchase it, I can raise money from investors and give them a paper (I’ll call the paper a “bond”) that states, “if you loan me money for 6 months, then I’ll give you your money back plus 5 percent interest once the 6 month period ends.” 

Bonds can be considered low or high-risk investments depending on who is issuing the bonds. Generally, U.S. government bonds are considered low-risk investments because they are backed by the full faith of the U.S. government. Bonds issued by other companies can vary in terms of risk. If a company has a lot of debt and is at risk of going bankrupt, then investors risk losing their principal and may also not receive any interest payments.

What is a ticker symbol?

A ticker symbol is like a special code for companies in the stock market. It's an alphabetized code, usually made up of one to five letters. Most companies have three to four letters in their ticker symbol, while mutual funds have five letters and end with "X".

If you're looking up a company's ticker symbol online, just put a "$" before the ticker symbol.

Which investment style is recommended?

Listed below are some common investment styles. Many successful investors recommend the bolded options below. 

  1. Index investing (ETFs or mutual funds)

  2. Value investing—popularized by Warren Buffet

  3. Growth investing 

  4. Market Capitalization investing (small vs. large cap)

  5. Speculative investing—absolutely NOT recommended.

What is an index fund? 

An index fund is a collection of stocks and bonds created by a financial institution. The goal of the index fund is to mimic the composition and performance of another financial market index.

Some examples of popular financial market indexes are the S&P 500, Dow Jones Industrial Average, and Nasdaq Composite. The S&P 500 index consists of 500 top-performing U.S. companies within the stock market.

With this understanding, an index fund is a way to invest in a bunch of stocks or bonds that follow a particular group or type of investment. It's like buying a piece of the entire stock market or a specific group of stocks without choosing each stock individually. There are two types of index funds: exchange-traded funds (“ETFs”) and mutual funds. I discuss the differences below.

Two Types of Index Funds: ETFs vs. Mutual Funds

  1. Exchange-traded fund (ETF)

    1. ETF stock exchange ticker symbols are typically represented by 3-4 letters (e.g. VOO, VTI, VYM).

    2. Usually passively managed, therefore they generally have lower fees (i.e. lower expense ratios) than mutual funds

    3. Average ETF expense ratio: 0.06%

    4. Can be purchased on the stock exchange as shares of ETFs, similar to shares of stocks. Therefore, ETFs do not require a minimum dollar investment amount.

    5. Typically generate fewer capital gains taxes than mutual funds.

  2. Mutual fund 

    1. Mutual fund stock exchange ticker symbols generally end in “X” (e.g. VTSAX, VTIAX, VBTLX).

    2. Usually actively managed (therefore may come with higher management fees than ETFs).

    3. Average mutual fund expense ratio: 0.68%

    4. Mutual fund orders are placed once a day and you receive the same price as everyone else on the same day.

    5. Invested by dollar amount and typically requires a minimum dollar investment amount to participate in a mutual fund (e.g. $1500 initial investment amount). Therefore, you can purchase fractional shares or a certain dollar amount worth of shares.

    6. Usually involves high-frequency trades and, therefore can be more difficult to track from a tax standpoint (short-term vs. long-term capital gains) than ETFs.

    7. Mutual funds include Target Date Retirement Funds. These funds experience fund rebalancing or readjustments of the assets within the fund to reflect adequate risk based on the target retirement date of the fund.

Should I Invest in ETFs or Mutual Funds?

If you are a simple investor, investing in ETFs (a type of index fund) is recommended.

You do not need to invest your money in multiple ETFs tracking the same index because each ETF is already well-diversified.

Recommended ETFs:

  • VOO (Vanguard 500 Index Fund ETF)

  • VTI (Vanguard Total Stock Market Index Fund ETF)

I like VOO and VTI for their low expense ratios (i.e. asset management fee). You may see other recommended ETFs that perform similarly such as SPY or SPLG; however, their expense ratio is higher. I prefer VOO over VTI as it has historically performed better than VTI. But, if you still want more diversification by participating in all publically traded stocks in the stock exchange, then VTI works as well.

TLDR: Choose one ETF—either pick VOO or VTI.

How do I start investing? 

  1. Choose a broker and open a brokerage account (personal investing account). You will use this brokerage account to buy and sell different assets such as stocks, bonds, mutual funds, and exchange-traded funds (ETFs). 

    Here are some of the most popular brokers: 

    1. Vanguard (known for their low fees for mutual funds and ETFs)

    2. Fidelity

    3. Charles Schwab (Schwab acquired TD Ameritrade)

  2. Deposit or transfer money into your brokerage account.

  3. Purchase assets of choice with the deposited funds.

  4. Wait for assets to grow over time.

Types of Brokerage Accounts

Personal

This is your standard account type to buy and sell securities such as stocks, bonds, and ETFs.

Education

529 plans allow you to set aside money for educational expenses while growing with the market. Read about new changes in 2024.

Custodial Account

Custodian accounts are taxable investment accounts set up for the benefit of a minor; however, they are controlled by an adult custodian until the minor becomes 18. These accounts are also called UGMA/UTMA.

Retirement

These tax-advantaged accounts include traditional IRAs and Roth IRAs.

Business

Small businesses have the ability to utilize investment accounts such as SEP IRA, SIMPLE IRA, Solo 401(k)

Health Savings Account

Health Savings Accounts (HSA) are powerful tax-advantaged accounts that allow you to set aside and invest money to later use for qualified healthcare expenses. To better understand why HSAs are so powerful, research “triple tax-advantaged benefits of HSAs”. Remember, HSAs are different from Flexible Spending Accounts (FSAs)!!!

What time of year should you buy stocks?

Dollar cost average

Dollar-cost-average (DCA) investing is when you purchase a certain amount of assets at regular intervals, regardless of market conditions. For example, you may purchase $500 of ETFs every month.

Lump sump

Lump sum investing involves investing everything you have all at once. Instead of investing $500 monthly, you may purchase $6,000 of ETFs all at once.

Bottom line: There is no wrong method. If you want to participate in both the highs and lows of a volatile market and reduce risk, then dollar-cost-average investing may be your choice. However, if you value simplicity, lump-sum investing may work for you.

“Time in the market beats trying to time the market..”

..But is that really true?

Have you ever wanted to invest in the stock market but resisted the urge because you felt you could buy into the market at the perfect time to get a better deal? If so, you’re not the only one who has tried. If you believe the market will drop significantly soon, should you keep cash on hand and buy assets at the “right time” or regularly regardless of current market conditions?

TLDR: Invest early. Don’t try to time the market.